ATHLETIC ESSENTIALISM

 

 

ABOUT

 

THE COLE BUXTON BRAND IS A COLLECTION OF DAILY ESSENTIALS.

The concept started in 2014 with the idea to redefine contemporary sportswear for the modern mans lifestyle.

with the aim to "master simplicity" we are continuously refining a core collection of everyday wearable garments by focusing on updating classic silhouettes inspired by AREAS SUCH AS IVY LEAGUE SCHOOLS AND 1960S BOXING GYMS.

going against the grain in an industry dominated by synthetic fabrics, cb garments are crafted from premium 100% cottons that are made for all types of training, but offer true comfort and wearability which make them effortlessly transition into part of your daily routine.

 


 

 

MANUFACTURING and sustainability

 

IM A FIRM BELIEVER THAN ONE OF THE BEST WAYS TO TACKLE THE CURRENT THROW-AWAY FASHION CRISIS IS TO MAKE GARMENTS THAT LAST, NOT ONLY PHYSICALLY BUT ALSO IN A STYLE SENSE. THATS WHY WE FOCUS ON USING THE BEST CONSTRUCTION TECHNIQUES, HIGHEST QUALITY FABRICS AND TIMELESS AESTHETICS TO MAKE SURE THE CLOTHING STANDS THE TEST OF TIME AND ACTUALLY GETS BETTER WITH AGE.

EVERYTHING IS MANUFACTURED TRANSPARENTLY IN CANADA WHICH ALLOWS US TO OVERSEE PRODUCTION AND HAVE THE CONFIDENCE TO KNOW EVERYTHING IS CONSISTENTLY CRAFTED AT A PREMIUM LEVEL.

 


 

ETHOS

 

My Grandpa used to say "remember , clutter kills minimalism".

That phrase has stuck with me forever and has become my exact design philosophy. For a product to be truly timeless it must be stripped back of all unnecessary features and attention must be paid only to the details that matter.

CHEERS,

 

COLE