The juxtaposition of industrial steel and aluminium punctuated with refined Italian Marble seeks to encapsulate the charm of the founders Northern roots and the elegance of each hand crafted item in the collection. The design focuses on materiality, simplicity and clean lines, all pillars of the brand itself. Honest rectangular shapes look to mimic and compliment the box like silhouettes of the clothes. Fitting room, stock room and staff room are neatly hidden within an aluminium back wall accentuated by a running LED ticker.